Q1 / Q2 / Q3 / Q4 send cadence
The four blocks we send to past-service customers, every quarter.
Afterwrench runs a quarterly reactivation campaign against every past HVAC and plumbing customer a shop has on file. Two SMS blocks, two email blocks, one fire per quarter — full copy below and a send-schedule table mapping each block to the quarter it ships in. Same trade, same after-hours math, same 60-second SLA.
The library, in full
Every block, in the order it ships out.
The copy below ships from Afterwrench the same way it ships on the live campaign. No watering-down for the public page — the past-service customer reads the same words. Variables marked {{like_this}} are merged with your real customer record on send.
Want this cadence running on your past-service list?
Drop us your last 24 months of completed jobs.
We will pull the same four templates off the page and walk them against your past-service customers — real list, real quarter timing, real send windows — on a 15-minute call. Same trade-specific intake. Same 60-second pickup SLA. Same contract terms.
What you leave the call with
- A quarterly send plan — these four blocks wired to your past-service list and the dates you want them out.
- A written recovery estimate — your shop, your call volume, your dollars.
- A 60-second SLA in writing — credited back if we miss.